Let us be honest, there is a lot that can go wrong when you approach the world of digital marketing for the first time. If you choose to work with experienced professionals who understand this industry, you stand a much better chance of success.
Why “learn as you go” when you can collaborate with experienced digital marketers and professional content creators? We have spent years working in this industry, and we can help you avoid common mistakes nearly everyone makes. The web is cluttered with ineffective content and confusing messages. Paradigm Content Solutions is here to help distinguish your business or organization from the clutter and confusion. We write content for the social good and work with ethical companies and organizations that contribute positively to the community and environment.
With that said, we would like to offer you some free advice. Here are 7 of the most common mistakes businesses make in digital marketing:1
- Inconsistent Branding
Many companies fail to implement a consistent branding strategy that encompasses all their digital marketing channels. Carefully build your brand and communicate the right messages to your customers.
2. Dismissing SEO
You cannot succeed in digital marketing without SEO — otherwise known as Search Engine Optimization, this is a rapidly growing field that all successful companies are taking advantage of. Above all else, SEO ensures that your content is visible to the people you need to reach.
3. Not Making Content Mobile-Friendly
Most people these days browse the web on their phones. Not everyone has a laptop, but everyone has a smartphone. This means that if your content is not mobile-friendly, you’re instantly missing out on a massive portion of the population.
4. Underestimating the Power of a Blog
A blog might not sound like a powerful marketing tool, but there are so many digital marketing success stories that revolve around a well-managed blog. Blogs are the foundation of content marketing, a technique that results in plenty of organic traffic and new customers who are actually interested in your products or services.
5. Not Utilizing Social Media
It is not enough to simply set up an Instagram page and post every few weeks. Today, being active on multiple social media channels is essential if you want people to hear about your business. In the right hands, your social media accounts can become cheap and powerful digital marketing tools.
6. Failing to Use Proper Targeting Methods
If you are not using proper targeting methods, your business or organization is simply speaking to everyone on the web. Carefully choose who you are speaking to in the digital world, and you can lock down individuals who stand a much higher chance of buying your products, services and hearing your message.
7. Forgetting About Email Marketing
Email marketing is one of the most underrated digital marketing tools today. You might assume that there are better, more advanced methods out there – but the truth is that solid email newsletters offer the highest conversion rates. Make sure that somewhere on your website, people can sign up for a daily, weekly, monthly, or quarterly newsletter.
If you need help with content, social media, brand awareness, email newsletters, SEO, or editing services, contact Paradigm Content Solutions today!