Schools Lack Resources for Online Learning and Outreach

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Content – in the form of blogs, social media posts, email campaigns, brochures, program information, insight and leadership columns – is an excellent way for a school to differentiate itself from other schools. As well as providing info about daily operations and specific course information, content can help define a school’s culture, assure the community of its leadership, and demonstrate what it is doing for its stakeholders.

Many public schools do not have the budget to have a staff of writers on hand to provide professional content for its constituents. Some are lucky enough to have administrators, teachers, and curriculum coaches that are good writers and take the time every week, often unpaid, to create the content that is needed for the important reasons listed above. Some administrators see the inherent value and make sure content creation is in the budget. Teachers and staff are afforded time to make it happen.

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Additionally, the federal government has awarded a tremendous amount of funding to help stabilize public primary and secondary schools due to COVID-19:

“Congress set aside approximately $13.2 billion of the $30.75 billion allotted to the Education Stabilization Fund through the CARES Act for the Elementary and Secondary School Emergency Relief Fund (ESSER Fund). The Department will award these grants ­to State educational agencies (SEAs) for the purpose of providing local educational agencies (LEAs), including charter schools that are LEAs, with emergency relief funds to address the impact that COVID-19 has had, and continues to have, on elementary and secondary schools across the Nation.”

For more information about these funds and how they can be used, visit:

Elementary and Secondary School Emergency Relief Fund

Paradigm Content Solutions creates content for public and private schools. Keep parents informed. Differentiate your school. Share your thoughts and leadership through a blog on your school’s website. Provide overworked teachers and staff with some curriculum and course development augmentation. Education companies are also welcome to contact us directly too for short and long-term projects.

Schools Must Invest in Online Content Now

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As the search for a Covid-19 vaccine persists and the global pandemic continues to disrupt the normal education environment, most K-12 public and private schools in the United States have gone fully virtual – or drastically adjusted their normal face-to-face meeting schedules. This varies from state to state; however, the key takeaway today is the much needed investment these schools need to make for content: engaging, timely, and specific content for their website (s)  to keep students, parents, and the community up to date with what is going on.

It is shocking to see the lack of useful and specific content on many public-school websites – especially during Covid-19 and the severe disruptions it has caused. Combined with the sharp decrease in face-to-face classes, substantial changes to curriculum, attendance policy, and course availability, schools have a responsibility to invest in content and make it available through as many channels as possible.

Every school deserves to have a reliable online presence that provides important information on consistent basis. The type of content I am referring to is not confidential or personal; therefore, it should be easy to access without having to jump through a couple of different password portals and security walls.  It should be clear and concise. It should let parent know what their children are doing and need to do to succeed.

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Learning has been shifting online since the advent of email. Most K-12 schools had an online component to their curriculum before the pandemic arrived last Spring. Let’s face it: when that happened, it was a hot, smelly mess. Very few were prepared. The operative phrase became “wing it,” and “fake it ‘til you make it” was the mantra. Many schools just had teachers email assignments to students at home. Students tried their best. Classes hopped on Zoom and Blackboard and Google. Sometimes it worked. A lot of times it didn’t. Most of the time it was impossible to know what was happening because there wasn’t a framework in place for online learning and remote assessments aligned to state standards – on such a massive scale with so little advance notice. As the school year ended, most everyone involved felt relieved but also confused. “What comes next?” They seemed to ask themselves and each other, dusting off the remnants of traditional learning with dazed looks on their faces.

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Instead of relaxing vacations at the beach, schools spent the summer months rushing to redesign the approaching Fall 2020 school year with a complete remote framework if necessary. Due to the fluidity of the health crisis, mixed messaging from state and federal governments, and rising and falling Coronavirus cases across varied locations, many schools scrambled to create a more structured online option for the Fall, with the hope of being able to return to the traditional routine. As July turned into August, no vaccine, and rising Covid-19 cases and fatalities across much of the United States, school administrators had to accept the reality that many students and teachers would not be returning to the classroom and schoolyard for an autumn of business as usual.  

Currently, the nationwide public-school system is utilizing a varied system of fully virtual and social distanced on-campus learning that required a massive paradigm shift and the lesson of the day is change management.

According data firm Burbio, “More than 60% of US K-12 public school students will be attending school remotely to start the school year, up from an estimated of 52% in early August … Specifically, 62% of students are projected to be learning online to start the year, 37% will be attending in-person either every day or certain days of the week, and just under 1% of students are in school districts that still haven’t finalized plans.” You can check out their public school opening tracker data map here. 

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The good news is that when (and if) public schools return to a normal that resembles pre-pandemic learning, they will be prepared. A contingency plan will be in place that will allow educators to make rapid decisions in the event students need to return home to learn. The bad news is that snow days probably will not be the same. Instead of sledding down their favorite hills, students will probably need to log into the school’s learning management system to be counted present …that is, if internet is available.

Despite some of the pedagogical chaos over the past 6 months, people mostly got along. Afterall, you can’t really blame the schools for being a bit unprepared anymore than you can the thousands of businesses that had to furlough or lay off employees, shutter their doors, and pray for government assistance to arrive quickly. Nothing like this had happened before.

Public education in America is still in disarray with many districts facing technology challenges, teacher shortages, enrollment problems – not to mention the emotional fallout that could be coming along with a possible recession that could make 2008 seem like a time of relative prosperity.

There just was not a reliable contingency plan in place to abruptly halt face-to face instruction at brick and mortar schools nationwide and pivot all students and teachers to quality distance learning at home without any disruption. The good news is that many schools did have a quality website that was also functional. They also had an online component to their curriculum – sometimes as simple as a Google Classroom or WordPress site with a class syllabus, expectations, major assessments, schedule and, most importantly, a Plan B.

School leadership quickly realized that the little website they took for granted would very soon become the most important tool for keeping their students and parents updated with information about what the next steps were, how the courses would proceed, who to contact with technical and other problems, and a hub to post engaging content on what the school’s plans were regarding continuity of instruction and all that goes along with it.

Content – in the form of blogs, social media posts, email campaigns, brochures, program information, insight and leadership columns – is an excellent way for a school to differentiate itself from other schools. As well as providing info about daily operations and specific course information, content can help define a school’s culture, assure the community of its leadership, and demonstrate what it is doing for its stakeholders.

Photo by Lum3n on Pexels.com

Many public schools do not have the budget to have a staff of writers on hand to provide professional content for its constituents. Some are lucky enough to have administrators, teachers, and curriculum coaches that are good writers and take the time every week, often unpaid, to create the content that is needed for the important reasons listed above. Some administrators see the inherent value and make sure content creation is in the budget. Teachers and staff are afforded time to make it happen.

Additionally, the federal government has awarded a tremendous amount of funding to help stabilize public primary and secondary schools due to COVID-19:

“Congress set aside approximately $13.2 billion of the $30.75 billion allotted to the Education Stabilization Fund through the CARES Act for the Elementary and Secondary School Emergency Relief Fund (ESSER Fund). The Department will award these grants ­to State educational agencies (SEAs) for the purpose of providing local educational agencies (LEAs), including charter schools that are LEAs, with emergency relief funds to address the impact that COVID-19 has had, and continues to have, on elementary and secondary schools across the Nation.”

For more information about these funds and how they can be used, visit:

Let us hope that public schools will now have more resources to be able to provide the quality content that is needed in today’s hyper-connected, digital-first world. This is an unprecedented and scary time in our nation’s history. It is important that school leaders move forward with confidence and poise to set the tone during these uncertain times.  Let Paradigm Content Solutions create the focused and targeted messaging you need to manage your stakeholders during this fluid time of immense change.  Our products and services may be eligible for purchase with CARES Act funds.

Contact Paradigm today for a free consultation.

Six Concepts to Consider for Your SEO Strategy

When the pandemic lock-down spread across the world a few months ago, hordes of office workers grabbed their laptops and commuted home with a sense of uncertainty and doom. Public school students across the world abruptly adjusted their routine and pivoted to remote learning. Friends and colleagues had internet happy hours, eCommerce orders skyrocketed, and screen time was at an all-time high. 

Leaving the Office for … How Long?

This moved digital marketers into the forefront of marketing. Businesses and organizations worldwide needed to remotely ensure their SEO was prioritized and working as effectively (and efficiently) as possible. Today, we must embrace the new normal, and any organization that wants to have an online presence must assess and improve their SEO.

From non-profit organizations looking to help communities during the pandemic, to governments alerting their citizens about available resources, to individual bloggers hoping to share their insight – without good SEO practices, your message will not travel far.

Time to Brainstorm and Storyboard! — online with Zoom …

Your Customer’s Experience

Customer needs have changed, and it is crucial to understand how your organization can meet those pain points. Create your SEO strategy around your client or audience perspective. How would they look up your organization? Email your clients and post surveys and blogs and allow comments and discussion. Understanding how your clients (and prospects) think and what they desire will allow you to tailor your keywords to align with their needs.

Know Your Organization

You must understand your business, brand, culture, and how it is organized. Knowing the different programs and niches of your organization will create a strategy that can reach beyond the standard searches. For example, if you are an environmental organization and you have a thrift store program where people can donate unwanted furniture and other items for you to sell — you need to highlight that. The keywords you would use are “thrift,” “furniture,” “donate furniture,” “secondhand furniture,” and so on.  This drives new people to your site beyond those individuals that searched for “environmental” “climate change” or “eco-impact.”  

Study the Data

Data and analytics are like having a seat at your customer’s table. There are many analytics you can use to benchmark your marketing strategy.  Google can provide analytics if you use their advertising platform and other services. Most website builders and hosting companies provide stats and data. You can purchase a license to software like SEMrush and many others that give you insights about your clients and the SEO strategy you are using. A few points to look at include bounce rate, organic traffic that shows your organic search engine placement (SERP), click-through-rates, local visibility, conversion rate — and key word tracking. Each of these points can show you how to adjust your SEO strategy — and/or update your website.

Data Analytics, anyone? Anyone?

Flexibility

Change is inevitable; things that seemed impossible in January are now an everyday occurrence.  You need to evaluate and pivot your SEO strategy often, because the search engine algorithms are constantly changing.  Keeping your organization at the top of searches through an evolving strategy is imperative and an unwillingness to change will leave your organization behind. This is a combination of science and art. Hire someone with the knowledge and experience to be able to do this for you if you or your team lacks the knowledge.

Stay Current on Trends and Technology

As noted in our previous post, Google makes thousands of updates to its search algorithms every year. The recent digital wave of remote workers has advanced certain technologies: automation, artificial intelligence, voice optimization, and the use of local SEO. Being aware of new technologies is critical to evolving your SEO strategy, and these technologies may increase your ROI. A few tools to start with are Google Analytics, Google Search Console, Keyword Rank Checker, SEMrush, and RankBrain. Again, many website hosting and online content management systems (CMS) have some good SEO tools “baked into” the platform. WordPress, for example, has many SEO features to assist the lone blogger to huge businesses. You might need to invest a little for a WordPress.com business plan to get premium SEO plugins like Yoast — or transfer your WordPress site to another hosting platform.

Content is King

The root of any effective SEO strategy is content; quality content that customers find valuable and engaging. You can have the best SEO in the world: if your content is recycled cow manure that provides zero value, it will often do the opposite than what it is intended for: attract zero prospects and, in some cases, repel would-be clients away in disgust.

Good Writing and Targeted Content are the Most Important

Content should be new and unique with the best meta descriptions, title tags, hashtags, and alt descriptions — so that search engines can easily identify your content and rank it. Make sure to update your content consistently. Posting timely and well-written content with interesting images that is easily shared across multiple social media platforms is the best strategy. Take advantage of the free SEO tools your platform provides — and hire a full-time traditional/digital marketing expert if you can. If your budget does not allow for that like most small businesses and non-profits, hire a service part time to assist your organization with SEO, keywords, metadata, descriptions, tags, keywords, and research. More importantly, hire good writers that can write engaging content targeted for your ideal audience.

If you do not have good content, your SEO strategy will not matter. Differentiate your business with great content and effective SEO

Consider hiring Paradigm Content Solutions for all your content, copywriting, digital marketing, and editorial needs. We work with ethical organizations and businesses that are working for the social good and contributing to the world in a positive way. We prefer to work with educational, non-profit, small businesses, community organizations, NGOs and individuals that are helping to solve societal problems rather than ignore or contribute to them. We write for the social good!

Confused About How to Improve Your S.E.O.?

Don’t worry. You are not alone.

S.E.O. [ search engine optimization ] has been an essential aspect of creating an online presence (for your business, personal blog, brick and mortar store, non-profit organization, government entity, music video, or collection of silly cat photos) since the dawn of the search engine. Remember Excite, AltaVista or Netscape, anyone?

Everyone that had a pulse wanted to start their own search engine in the prehistoric mid-90’s!

long time no see …

Until Google came on the scene in 1998, with its innocent ad and content free landing page, simple search bar, and two little buttons (“Search” and “I’m Feeling Lucky”). It looked too damn plain to be any good … until you typed in what you were looking for.

Bam! It was almost like it read your mind and pulled up exactly what you were hoping to find– and without all the annoying popups and banner ads going crazy — flashing and popping all over the page like the other sites that ended up making you forget what they hell you were even looking for to begin with.

Really? That’s It?

The bad news is that it has gotten more and more complicated — Google’s algorithm (s) for how and in what order listings will appear when someone enters “keywords” into the search engine is based on everything from how many visitors come to your website, the quality of your content, the length of time visitors spend there, what they ate for lunch that day … the list goes on and on.

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There are a couple of hundred other factors that affect your ranking along with 8-10 primary algorithms that Google claims to use (I’m estimating here) — and perhaps a couple of hundred more that are less transparent. To further confound the novice individual or organization hoping to be found in an internet search, these algorithms are constantly changing.

The SEO company Moz estimates that Google had 3234 updates (almost 9 per day) in 2018 alone. So, I would be a little wary of anyone who says that they perfectly understand SEO and can miraculously get you the exact results you are looking for very quickly. It is part art and part science, even the SEO “experts” often disagree on how to improve your rankings in internet searches, attract traffic to your website, increase engagement and sales. This often leaves smaller organizations without in-house digital marketing teams and copywriters in a tight spot.

I just want my website to show up on the first page of a Google search!

A Brave New Normal

When the pandemic lock-down spread across the world a few months ago, hordes of office workers grabbed their laptops and commuted home with a sense of uncertainty and doom. Thousands of workers were furloughed or had their hours cut. Public school students across the world abruptly adjusted their routine and pivoted to remote learning. Friends and colleagues had internet happy hours, eCommerce orders skyrocketed, and screen time was at an all-time high. 

What greedy person keeps buying ALL the toilet paper?! And paper towels. And napkins …

This event moved digital marketers to the forefront. Businesses and organizations worldwide needed to make sure their SEO was prioritized and working as effectively (and efficiently) as possible.

Today, we must embrace the new normal, and anyone who wants to have an online presence must assess and improve their SEO. From non-profit organizations looking to help communities during the pandemic, to businesses using copywriters and valuable content to market and sell products, to governments alerting their citizens about available resources, and to individual bloggers hoping to share their insight – without good SEO practices, your message will not travel very far.

No one will be able to find it.

You may as well write it all down on a piece of paper, put it in a bottle, cork it, and let it drift out into the wide internet sea.

In our next post, we will discuss some specific concepts to seriously improve your SEO game.

Please consider us for all your content, copy, digital marketing, and editorial needs. Portfolio, samples, and references available. Paradigm Content Solutions works with ethical organizations and businesses that are working for the social good and contributing to the world in a positive way. We prefer to work with educational, non-profit, small businesses, community organizations, NGOs and individuals that are helping to solve societal problems rather than ignore or contribute to them.

We write for the social good! Contact us today for 20% off until the end of the summer towards any order of $200 or more. Paradigm also donates 5% percent of profit to Miracle Hill, a local rescue mission that serves Greenville, South Carolina. Your business will directly enable us to provide a warm bed and daily meals to a person in need. Homelessness can happen to any of us! Additionally, Paradigm Content Solutions volunteers to help non-profit organizations without the budget for our services. Ask about what our volunteers can do FREE or on a sliding scale for your service to the community. Email paradigmcontentsolutions@gmail.com

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Let Your Content Change the World

Effective content drives change …

Whether it is an essay like “Letter from a Birmingham Jail” by Martin Luther King, Jr. or “The Fire Next Time” by James Baldwin, a painting by Goya, a street art campaign, a company or organization slogan that suddenly everyone on the planet knows by memory — or a single photo or graphic design.

James Baldwin, Hyde Park, London, 1969

Below is a photo by famed Danish-American photographer Jacob Riis (1849-1914. His shocking photos helped bring about positive change and urban reform. Below is a photo of the horrific living conditions of immigrants in New York City’s Lower East Side at the end of the 19th century. His collection of photographs “How the Other Half Lives” is an astonishing look at utter penurious destitution — within walking distance of the wealthy elites of Park Avenue and the Upper East Side of Manhattan during this formative era of America’s growth, as it funneled hordes of the “tired and hungry” through Ellis Island after grueling sea voyages to lives in NYC that, in many cases, may have been worse than the one they left behind in their home countries. This is not to imply that many did not find success and go on to create thriving businesses and communities that still exist today — but it gives us a glimpse into the hidden masses that found that search for opportunity and stability in America elusive at best — and a cruel myth that led them to destruction at worst.

Jacob Riis
Homeless children huddled in New York’s LES in the 1890’s

Content, whether it is the written word or images or a social media campaign brings about awareness. Today, you need quality and targeted content and effective digital distribution. Good content isn’t very effective if nobody sees it or engages. Paradigm Content Solutions works with ethical organizations and businesses that are working for the social good and contributing to the world in a positive way. We prefer to work with educational, non-profit, small businesses, community organizations, NGOs and individuals that are helping to solve societal problems rather than ignore or contribute to them.

We write for the social good!

Calling all educational, non-profits, ethical businesses, and positive social change organizations who need content, marketing, and editorial services — Contact us today for 20% off until the end of the month towards any order of 200 or more. Paradigm also donates 5% percent of revenue to Miracle Hill, a local rescue mission that serves Greenville, South Carolina. Your business will directly enable us to provide a warm bed and daily meals to a person in need. Homelessness can happen to any of us!

7 Common Digital Marketing Mistakes Businesses Make

Let us be honest, there is a lot that can go wrong when you approach the world of digital marketing for the first time. If you choose to work with experienced professionals who understand this industry, you stand a much better chance of success. 

Why “learn as you go” when you can collaborate with experienced digital marketers and professional content creators? We have spent years working in this industry, and we can help you avoid common mistakes nearly everyone makes. The web is cluttered with ineffective content and confusing messages. Paradigm Content Solutions is here to help distinguish your business or organization from the clutter and confusion. We write content for the social good and work with ethical companies and organizations that contribute positively to the community and environment.

With that said, we would like to offer you some free advice. Here are 7 of the most common mistakes businesses make in digital marketing:1

  1. Inconsistent Branding

Many companies fail to implement a consistent branding strategy that encompasses all their digital marketing channels. Carefully build your brand and communicate the right messages to your customers. 

2. Dismissing SEO

You cannot succeed in digital marketing without SEO — otherwise known as Search Engine Optimization, this is a rapidly growing field that all successful companies are taking advantage of. Above all else, SEO ensures that your content is visible to the people you need to reach. 

3. Not Making Content Mobile-Friendly

Most people these days browse the web on their phones. Not everyone has a laptop, but everyone has a smartphone. This means that if your content is not mobile-friendly, you’re instantly missing out on a massive portion of the population. 

4. Underestimating the Power of a Blog

A blog might not sound like a powerful marketing tool, but there are so many digital marketing success stories that revolve around a well-managed blog. Blogs are the foundation of content marketing, a technique that results in plenty of organic traffic and new customers who are actually interested in your products or services. 

5. Not Utilizing Social Media

It is not enough to simply set up an Instagram page and post every few weeks. Today, being active on multiple social media channels is essential if you want people to hear about your business. In the right hands, your social media accounts can become cheap and powerful digital marketing tools. 

6. Failing to Use Proper Targeting Methods

If you are not using proper targeting methods, your business or organization is simply speaking to everyone on the web. Carefully choose who you are speaking to in the digital world, and you can lock down individuals who stand a much higher chance of buying your products, services and hearing your message.

7. Forgetting About Email Marketing

Email marketing is one of the most underrated digital marketing tools today. You might assume that there are better, more advanced methods out there – but the truth is that solid email newsletters offer the highest conversion rates. Make sure that somewhere on your website, people can sign up for a daily, weekly, monthly, or quarterly newsletter.

If you need help with content, social media, brand awareness, email newsletters, SEO, or editing services, contact Paradigm Content Solutions today!

Testing medium.com — #MILLENNIALLIFECRISIS

Recently I’ve done some research about medium.com. If you haven’t heard of it, it’s an online publishing platform created by the founders of Twitter as a way for people to share their thoughts, outlooks, perspectives and views when they aren’t bound by 140 characters. Medium has a partner program in which people can sign up, […]

Testing medium.com — #MILLENNIALLIFECRISIS

Features of a Social Media Content Strategy 2020 (Client Attracting 101) — Tiffany Garside | Content Strategist & Copywriter

It’s 2020 now and your business has been sky rocketing! You’ve reflected on the past year and know that you have mostly reached all of your and business goals. To take your company to the next level in 2020 you’re going to have to get serious with your content marketing strategies. From email marketing, ads, […]

Features of a Social Media Content Strategy 2020 (Client Attracting 101) — Tiffany Garside | Content Strategist & Copywriter

All Human Beings: Eleanor Roosevelt’s Reading of the Universal Declaration of Human Rights, Reimagined as a Soulful Serenade to Diversity and Dignity by Composer Max Richter — Brain Pickings

A celebration “of the inherent dignity and of the equal and inalienable rights of all members of the human family” as “the foundation of freedom, justice and peace in the world.” 1,241 more words

All Human Beings: Eleanor Roosevelt’s Reading of the Universal Declaration of Human Rights, Reimagined as a Soulful Serenade to Diversity and Dignity by Composer Max Richter — Brain Pickings

Love this website devoted to great writing, long form prose, poetry, and narrative nonfiction! All advert-free and dependent on donations from readers, and probably whatever grants they can get, etc. We need more independent sources of content like this. Also, the state of journalism today is a tragedy. The death of the print model is leaving a lot of roadkill behind. We need journalists, independent of business and politics, to cover our communities, cops, and courts. Newspapers and magazines of the past, in theory, had a civil duty. They kept people accountable. Corruption would be publicized. Crooked cops, politicians, and judges would be exposed and rooted out of the system. Now, people read so little, and what they read is of low quality and influenced by what they buy, as social media and our devices follow our every decision, so what pops up on one’s feed is already influenced. ProPublica.org Investigative Journalism and News in the Public Interest is a refreshing example of the future of “independent” journalism. I hope to see and support more of this in the near future. Apologies, if they are funded by a partisan group (I have not read their tax returns … wink wink) or researched them enough to know everything about them; however, I enjoy getting their newsletter. Sign up today for good content in your mailbox.

If you need content written for yourself or your business/ organization at reasonable rates, contact Paradigm Content Solutions today! We also support ethical businesses and organizations with digital marketing to help bring awareness to your brand, and traffic to your website. Do you need editing or proofreading? Writing coaching? E-book writing? Give us a call or email us…we have you covered!

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